How much for that bike in the window?

So many bikes to choose from.

So many prices for the same bike.

Call me a sheep, but I take my car to the dealer for service. I know he charges more. But, I get more. When the car service is complete I know it’s up to spec, any potential warranty issues are taken care of, it’s done on time, I get a free loaner if needed, it’s washed…

Oh, and my experience has been that when $&@% happens the dealer finds away to take care of it and bill the manufacturer as much as possible.

I pay more, and I get more.

Is it worth it? A question all buyers ask.

How many sellers ask that question and make the compelling case?